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IRO-OCHI

IRO-OCHI is a Japanese term that translates to "color slips". This phrase can be used to talk about places on jeans where fading has occurred in areas subject to high levels of exposure and stress such as knees, seams and upper thighs giving the denim a natural mixed fade look. Our collection is focused on superior denims as well as a full range of designs in additional fabrics influenced by Japanese streetwear culture and built on modern trend. The manufacturing process starts from designing the threads for each garment in our factories, borrowing heritage production techniques from vintage Japanese mills making sure each piece is highly detailed, simple and well-made. All of our denim jeans are one time produced in limited quantity and number stamped on the inside of the jean for authenticity